Making Michael Jordan the NBA Logo Last year there was a lot of discussion about replacing the NBA logo's silhouette of Jerry West with Michael Jordan, specifically the Jumpman logo. But such a drastic change would never work, the NBA logo is too iconic and recognizable. But what if you kept the same pose while changing the player? That's what I set out to do, morphing Jerry West into Michael Jordan... I love how it turned out, and it seems like a natural fit for me to use on all my upcoming NBA2K11 stuff. Sure, most people won't even recognize the change, but that's kind of the point.